Visual communication is just as important as verbal communication if not more so visual communication images with messages shows you how visual perception is used in all forms of communication whether its graphic design photography television video or interactive media in addition this 6th edition is presented in full color from cover to cover and because its packed with study and . In visual communication images with messages paul martin lester compels you to consider why we are impacted by some messages while we forget others lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform educate and persuade us as individuals and as a culture he then moves to discussions of various media including graphic . Visual communication is just as important as verbal communication if not more so visual communication images with messages shows you how visual perception is used in all forms of communication whether its graphic design photography television video or interactive media. Visual communication images with messages shows you how visual perception is used in all forms of communication whether its graphic design photography television video or interactive media. Visual communication images with messages 6th edition bibliography a library to modify the famous metaphor of socrates should be the delivery room for the birth of ideas a place where history comes to life norman cousins 1912 1990